Hank Scorpio: Hammocks? My goodness, what an idea. Why didn't I think of that? Hammocks! Homer, there's four places. There's the Hammock Hut, that's on Third.

Homer: Uh-huh.

Hank Scorpio: There's Hammocks-R-Us, that's on Third too. You got Put-Your-Butt-There.

Homer: Mm-Hmm.

Hank Scorpio: That's on third. Swing Low, Sweet Chariot... Matter of fact, they're all in the same complex; it's the hammock complex on Third.

Homer: Oh, the hammock district!


-- The Simpsons, You Only Move Twice (John Swartzwelder, writer)


It’s been said that there are only two stories to be told; the “fish out of water” and the Jesus Story. Characters, setting, sub-plots; it’s all window dressing. Sometimes it seems that the pedal market is stuck in the same mindset. You found your company, you put out your product line, you’ve gotta have a Tubescreamer, a Big Muff, maybe a Klon, maybe a Fuzz Face. Oh, you tweak the recipes, change the tone stack, increase the gain on tap, maybe wire it up for 18v instead of 9v for more headroom…


OK, that’s not all companies. And each one has their own flavour, their own spin on classic designs, and plenty that don’t do anything like that, but it does seem to be a huge chunk of the market. There are folks out there doing things with Big Muff style schematics that I’d never think to do, that take the basic topology and haul it off to strange new lands. There are folks making pedals based on classic circuits to meet every individual need, want, and price point. It’s exciting to see what people can do with designs that have been around for years, putting their individual touches on it! But that’s not what I’m interested in doing. I know these guys are doing more and better things with existing designs than I could manage, and I don’t want to flood the market with anything more.


That’s not to say that if you want a TS808, can’t find an original in your budget, that I won’t look up the best variants of the circuit and produce something for you that sounds like that, but only ask if you want one made by me, painted by me, to your spec -- because you’ll sure as hell get one cheaper from another manufacturer.


I plan to roll out a line of products which fill utilitarian gaps in the modern player’s rig -- products to enhance, broaden and complement the functionality of your existing pedal chain.

I guess I could have just put “COMING SOON” on this section, but then you wouldn’t have got a Simpsons quote and a snippet of literary theory at the top, would you?